Sixt to challenge BMW, Daimler with car-sharing offer
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Germany’s Sixt (SIXG.DE) said on Thursday it would launch a new mobility platform this year that bundles its traditional car rental and transfer services with a car-sharing offering, challenging carmakers BMW (BMWG.DE) and Daimler (DAIGn.DE).
Sixt in January sold its stake in car-sharing service DriveNow to joint venture partner BMW, which is expected to combine the company with Daimler’s Car2Go in an alliance.